SME Toolbox: Driving healthcare innovation: needs-first, and systematically

In healthcare, the pressing need to innovate to deliver more efficient, cost-effective care whilst improving patient outcomes demands new thinking and methods to significantly bolster the chances of success.

In device, diagnostic and healthcare delivery markets, entrepreneurs and innovators must seek to:

• identify and understand with clarity the specific nature of the market opportunity
• capture and determine systematically the important unmet needs of patients and practitioners
• evaluate new technologies for their market attractiveness with greater precision
• determine an accurate health economic, willingness to pay and commercial case

In this lunchtime seminar delegates will learn a powerful new way of thinking about healthcare markets, user needs, commercial case development and how to improve the likelihood of innovation success. 

Using examples of their pioneering work in device and diagnostic markets with global bluechip and SME companies, Chris Lawer and Gillian Brydon of ZinC will introduce their methods and then lead a Q&A session on how you might apply them to address head-on the uncertainties and challenges you face in bringing novel healthcare technologies to market and achieving success.